Big Mobile’s has amassed over 10 years of credentials from pioneering Creative & UX in the mobile advertising industry. Our 15 strong UX Design experts, conceive and produce a new piece of creative every 30 minutes.
As a heavy, long term user of numerous DSPs, Big Mobile spotted an opportunity for a superior rich media self-build and briefing toolset. So, we built one and we’re proud of it. Big Mobile’s automated omnichannel rich media platform, known as Buddy, compliments all Demand Side Platforms (DSPs), it’s the easiest and most consistent way to produce highly engaging rich media. Using Buddy is super easy, first Buddy inspires Agencies by inviting them to scan through Big Mobile’s creative showcase, then to use the intuitive briefing form which instructs Big Mobile’s expert team to get the build started, alternatively more adventurous users can build their own creative using Buddy’s self-build tools.
Throughout the rich media creation process, Buddy shares all stages of the build, clearly demonstrating progress and iterations, so everyone is clear about the status. Because these rich media formats push the boundaries of what’s possible, Buddy recommends a range of compliant media options, this ensures consumers can engage with the ad, in the way it was designed to function. These media options are transparently issued by Buddy in the form of deal IDs alongside the creative tag. The Trader simply copies both the creative tag and deal ID and pastes them directly into their preferred DSP and the campaign can be started.
When the campaign is running, checking in on how consumers are engaging with the rich media is really easy, Buddy captures all the advanced engagement types (ie swipes, scratches, dwell time etc) and presents them in visual reports which are accessed through Buddy’s graphical dashboard.