Big Mobile has rebranded to reflect its new ad tech credentials.
The company successfully pivoted its business from ad network to mobile ad tech vendor in 2017 when it announced its Joint Venture with Widespace in October last year https://www.bigmobile.com/single-post/2017/10/17/Widespace-and-Big-Mobile-strengthen-partnership-through-Joint-Venture-deal. This strategic change reflects the wider industry movements from managed service to automation via DSP tools.
Big Mobile is really proud of its 10 year legacy of mobile advertising innovation, but the time is right to remove the label of ‘ad network’ & focus on the future direction of the business - mobile ad tech. As a result of the business changes, we wanted to freshen up our logo to reflect the positive changes in the business.
A Fresh new look for 2018
The new logo was designed by Chris Martin, Creative Director at Big Mobile. Chris took his inspiration with the red in the new logo to reflect the original Big Mobile red logo, which celebrates 10 years heritage of innovation in mobile advertising. The blue in the new logo reflects the current logo colour from Widespace & the future strategic direction of Big Mobile. The two colours combined together reflect the JV and a fresh new approach to branding on mobile in the APAC region.
David Green, Big Mobile CEO says “the new logo represents a fresh new direction for the business in 2018, when you’ve been in business for 10 years you can be pigeon holed or labelled by the market, we wanted to make a real statement that Big Mobile has made a successful business pivot in 2017 and we wanted the market to understand what we stand for & how we are different to other mobile specialist”.
Green says “the APAC market is ripe for disruption in proving that branding on mobile works - that's why we have brought the Widespace mobile ad tech to the APAC region. The current DSP’s on the market are focused on desktop metrics (clicks), they run intrusive formats (Interstitials or OTP formats), brand safety and viewability are tough to control as well. This can lead to a brand destruction campaigns not brand awareness campaigns”.
The Widespace mobile DSP analyses how users engage with brands on mobile (ie swipe, pinch and dwell on ads), this data powers the brand algorithm to serve relevant ads to those who want to engage with the brand on mobile. Further to this, we have directly integrated the ad tech with the biggest publishers in the region to ensure brand safety, viewability, transparency & provide brands with rich reporting to make business decisions - this is mobile best practice.
Big Mobile recognised by the industry for best practice in mobile advertising
Big Mobile received several industry accolades in 2017 & 2018 including:
Finalist at B&T 2017 Awards “Best Marketing Technology company”
Finalist at DRUM 2017 Digital Trading Awards “Best Mobile Advertising campaign APAC”
Finalist at Mobex 2018 Awards “ Best campaign - Research & Insights” and “Best Team - Solution Provider”