Big Mobile acquires NZ mobile advertising leader Made Media.
Auckland – Big Mobile, APAC's leading independent mobile ad tech company, today announced its acquisition of Made Media, a leading NZ mobile advertising business to drive its growth & products into New Zealand. Made Media has a great reputation in the NZ market, they have won several accolades recently including "Digital Product of the Year" at the IAB NZ Awards in 2017 for the Near AllSpark platform they represent. Made Media has been a NZ success story running since 2013 and founded by Michael Buhagiar, Made Media has worked with the biggest brands in the NZ market to help them engage with their audiences on mobile. He is also vice chair on the IAB NZ Mobile advertising council.
“Big Mobile has some really good momentum in NZ right now with exclusive mobile ad tech partnerships with global leaders such as Widespace, Near, and Adswizz. After thoroughly testing our mobile ad tech with NZ premium publishers and the biggest brands in NZ, the results are indicating that the time is now right to expand our NZ operations with the acquisition of Made Media” said David Green, CEO of Big Mobile.
“Michael & Made Media clearly have a good reputation in the market winning several awards and accolades in NZ. Michael is a known quantity in our business as he helped to found Big Mobile NZ in 2011, he has the proven ability to build & grow mobile advertising businesses in NZ. We are looking forward to bolstering Michael's mobile product set, to offer NZ brands the best mobile ad tech from across the global - so its a perfect fit for both businesses."
“We’re thrilled to join Big Mobile, which is hands-down the most innovative and dynamic mobile ad tech firm in the APAC market right now” said Michael Buhagiar. “By tapping into Big Mobile’s scale of 75 mobile professionals and their ad tech partnerships, we will be able to help advertisers and publishers better understand their audiences and how they engage with ads on mobile." "For me it was a case of going back to a great team to make sure I was still moving forward in this constantly evolving market".
Big Mobile want to help our clients build their brands on mobile. With their strategic partnerships, they have the worlds finest award winning ad technology across display, video, location and audio. The Big Mobile product set in NZ will be centered around building brands & engaging audiences on mobile in brand safe environments.
Big Mobile announced its partnership with Widespace in November 2016, and last month Big Mobile signed up a tier one NZ publisher, to integrate its ad tech directly into its sites and apps, to offer the market a new mobile display & video proposition based on high viewability, no fraud, brand safety & transparency, allowing advertisers to understand how their customers engage with their brands on mobile. Big Mobile will continue to offer the market leading location based platform Allspark from Near that was awarded "Digital Product of the Year" recently at the iab awards NZ in 2017. And finally, Big Mobile will offer to the NZ market for the first time, the largest programmatic audio exchange that its powered by audio ad tech leader - Adwizz.
"Big Mobile will aggressively grow in APAC via organic growth & possible acquisitions where it makes sense" says Green. "We are seeing some great results from the new ad tech partnerships that have been localised in each market. We are focused on being market leader by driving the best outcomes for our clients across APAC including Australia, New Zealand, Singapore, Indonesia, Philippines and Malaysia".
ABOUT BIG MOBILE
Big Mobile Group is one of APAC's fastest growing premium mobile advertising and marketing companies. We offer a suite of mobile solutions allowing the world’s top brands, agencies, and publishers to harness the power of mobile marketing.
At the forefront of mobile innovation we blend market leading creative, mobile technology, and media solutions to deliver smart and engaging mobile advertising campaigns.
Born in 2007 we are part of an award winning international group successfully delivering quality mobile marketing and media solutions across Australia, New Zealand, Indonesia, Singapore, Philippines and Malaysia with 75 mobile professionals in our group.
Andrew O’Shea, CMO