Big Mobile has signed a strategic partnership with audioBoom strengthening their Big Audio™ network with exclusive spoken-word content incorporating audiences across leading broadcasters and podcasters in news, sport, business and entertainment.
Advertisers can reach a highly engaged audience through pre and post-roll audio and also video advertising. Targeted to over 20 featured channels and posts, including the popular Undisclosed series, content is distributed across Facebook, Google and other platforms.
2.9 million Australians have listened to a podcast in the last 12 months with penetration set to increase to 1 in 2 Australians.
Graham Christie, Group CEO and partner at Big Mobile said: “Podcasts have become a popular feature of people’s mobile lives. audioBoom brings a new and unique audience to Big Audio™ where brands can now deliver their message with 100% share of voice, and at scale across leading spoken-word content that users have self-selected.”
audioBoom CEO Rob Proctor said: “audioBoom’s digital on-demand network is made up of the biggest names in global and local broadcasting and is home to many of the worlds largest broadcasters and their podcast’s including: The Sun, NBC Sports, Yahoo!, The Times and Undisclosed. We’re pleased to partner with Big Mobile as our exclusive representative in Australia.”