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Footfall

ATTRIBUTION

For campaigns using app media, and where the objective is to drive consumers into physical geographical locations such as stores, event halls or other large venues, Big Mobile can close the loop by offering two practical footfall attribution models. All the Agency needs to do is check the “Footfall Attribution” box within Buddy when setting their creative and rest is managed by Big Mobile.  

 

In the first model, we record users who engaged with our rich media, we then create polygons around the client’s specified locations and observe those consumers who engaged with creative, and also enter the specified geographical locations.

Big Mobile is also able to offer a second, more advanced attribution model, whereby we utilise an unexposed control group and a group exposed to our rich media, this methodology compares the two groups entering the geo locations, hence we are able to calculate a conversion rate and visitation uplift number.