Mobile application development

The Mobile 'App' space has exploded in the last couple of years due in the main to the Apple iPhone and its distribution platform iTunes which holds almost 300,000 Applications to download onto iPhones which have 8% share of the total handset market but a sizeable 28% of the total smartphone market in the US.

The space is set however for dramatic expansion with the arrival of Google, Nokia, Java, Blackberry, Microsoft, Palm, and carriers with their own Application suites and Stores.

All of these ‘native' Apps are downloaded onto the Mobile handsets operating system, and remain there until deleted. The benefits of native Applications includes:

• Fully customised branded environments with dedicated interface and features
• Applications can be modest or highly sophisticated allowing for large amounts of content and information to be available to the end User
• Applications utilize the handsets own technologies delivering a fast User Experience
• Applications can use the handset web-browsers to retrieve fresh data resulting in dynamic interfaces and ongoing usage.

Big Mobile acts as both the Architect and Producer of Applications firstly by determining the best blend of application types, designing and building the Application, recommending all the associated discovery.