Rich Media Banners / Banners / SMS & MMS / Video
All creative must be delivered to Big Mobile at least 10 workings days prior to contracted launch date.
All campaign URLs need to point to a mobile optimised website or Big Mobile can create a mobile landing page.
Rich Media Banners
All creative must be delivered at least 10 working days prior to launch.
Expandable banner
File Type: Layered PSD, GIF, PNG, JPEG
Requirements: Clear method to expand "tap to expand" & collapse "X or Close" banner
| Size | Weight | |
|---|---|---|
| Collapsed | 300x50 | < 5kb |
| Expanded | 300x300 | < 20kb |
Medium Rectangular Banner (MREC)
Dynamically resizes to fit all screen sizes and positioned "in article".
Size: 300x250
File Type: GIF, PNG, JPEG
File size limit: 20kb
Gallery Splash Screen Banner (MREC)
Dynamically resizes to fit all screen sizes and user can skip ad.
Size: 300x250
File Type: GIF, PNG, JPEG
File size limit: 20kb
Over the Page(OTP) Banner
Auto initiated ad unit.
File Type: Layered PSD, GIF, PNG, JPEG
Requirements: Clear method to expand "tap to expand"
& collapse "X or Close" banner
| Size | Weight | |
|---|---|---|
| Collapsed | 300x50 | < 7.5kb |
| Expanded | 300x300 | < 20kb |
Carousel Banner
Brand Banner
| Size | Static |
|---|---|
| 300x30 | < 5kb |
Carousel Banners
| Nubmer of Tiles | Tile Dimension | Total Weight |
|---|---|---|
| 6 | 160 x 75 | < 20kb |
- Up to six 160x75 tiles in horizontal position
- Combined weight of tiles should be no greater than 20kb
- Automatically scrolls to right
- User can pause scrolling and navigate with left & right buttons
File Type: GIF, PNG, JPEG
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Standard Banners
AIMIA Standard (Vodafone Central, Planet 3, NDM, Optus*, Yahoo7!, Austereo, NineMSN)
File Type: GIF, PNG, JPEG
Animated: Max 2-3 frames
Image Guidelines: Images must have a border or a dark, contrasting background.
| Size | Static | Animated |
|---|---|---|
| 600x100 Retina displays |
< 10kb | < 15kb |
| 300x50 | < 5kb | < 7.5kb |
| 216x36 | < 3kb | < 4.5 kb |
| 168x28 | < 2kb | < 3kb |
| 120x20 | < 1kb | < 1.5kb |
Optus* only
| Size | Static | Animated |
|---|---|---|
| 320x50 | < 10kb | < 15kb |
* Please note, the words “WIN” or “FREE” are not permitted on Optus. The wording “Chance to WIN” is allowed.
Brought to you by Sponsorship
File Type: GIF, PNG, JPEG
Requirements: Copy "Brought to you by"
Image Guidelines: Images must have a border or a dark, contrasting background
| Size | Static | Animated |
|---|---|---|
| 600x60 Retina display |
< 5kb | N/A |
| 300x30 | < 5kb | |
| 216x22 | < 3kb | |
| 168x20 | < 2kb |
3rd Party Aggregated iPhone Network
File Type: GIF, PNG, JPEG
| Size | Static | Animated |
|---|---|---|
| 320x48 | < 5kb | < 7.5kb |
| 300x53 | < 5kb | < 7.5kb |
| 320x53 | < 6kb | < 9kb |
| 300x50 | < 5kb | < 7.5kb |
iPad
File Type: GIF, PNG, JPEG
| Size | Static | Animated |
|---|---|---|
| 300x250 | < 60kb | N/A |
| 468x60 | < 60kb | |
| 728x90 | < 60kb |
VHA i.three Snippet
File Type: PSD, PNG
Image size: 80x80
Title Text: Max 15 characters (including spacing)
Text: Max 80 characters (including spacing)
VHA i.three - Newlet
File Type: PSD, PNG
Image banner size: 346x133
Text: Max 100 characters
VHA i.three - Fast Moving Grid Icon
A Fast Moving Grid Icon 'FMGI' is a graphic icon positioned at the top of the Find page to promote new products or advertisements. Only three FMGIs appear at any one time and have a lifespan of 24 hours.
File Type: Layered PSD or hi-res JPEG, EPS
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SMS & MMS
SMS
A standard SMS contains 160 characters. Big Mobile, however, is required to adhere to ACMA’s regulations. This requires Big Mobile for all commercial messages to include an Opt Out message as well an identifier at the beginning of the SMS.
This leaves approximately 80 characters for the SMS copy with branded CTA and remember in most instances a URL is placed in the SMS for people to click on so this will take more space.
SMS Messages may only broadcast
Monday to Friday between 9am and 5pm.
Marketing Message Copy: 80
VF Legal/opt Out Characters: 80
For deployment of an SMS, at least 3 full working days is required to design, prepare and test on a vareity of handsets.
Sample text message here!
Tel 1555 to stop MSGs or txt STOP to 19983427 "
MMS
Typically we break the MMS broadcasts into 2 targets, handsets which are 2/2.5G and 3G. The older handsets (2/2.5G) typically receive a static or animated GIF with or without sound.
The newer handsets which are 3/3.5G capable tend to receive the 3GP files this works across 95% of handsets. The iPhones will receive a higher quality MP4 file and Blackberry's receive a Blackberry 3GP file optimised for Blackberry's.
Big Mobile is unable to send any MMS file greater than 290kb to a mobile handset. This is a network restriction.
For deployment of an MMS, we require at least 3 full working days to design, prepare and test on a vareity of handsets.
2G & 2.5G Handsets
Format: JPEG, Static/Animated GIF with or without audio
| Size | Static/Animated | Duration | File Type |
|---|---|---|---|
| 176x144 | < 290kb (GIF on it's own or with audio) |
no more than 30 sec | MPG3, AMR & WAV |
| 240x320 | < 290kb (GIF on it's own or with audio) |
no more than 30 sec | MPG3, AMR & WAV |
3g & 3.5g Handsets
Format: 3GP
| Size | Static/Animated | Duration |
|---|---|---|
| 176x144 | < 290kb |
no more than 30sec |
Video
| Format | Ratio | Duration |
|---|---|---|
MOV |
16:9 4:3 |
30-60 sec (MMS: < 30 sec) |
Video should be sent in the highest web quality version of the video available, we will then encode for mobile use.
All campaign components, including banner creative, video and any creative for the mobile site must be delivered to Big Mobile at least 10 days before the start of the campaign otherwise Big Mobile can not guarantee that the campaign will start on time.
We strongly recommend that video size be no bigger than 5MB.
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Support & References:
Publishing Partners - Australia
Publishing Partners - New Zealand
Contact us: sales@bigmobile.com
