Graham Christie from Big Mobile introduces first principles in mobile marketing today.
Mobile is a channel that's developing at a phenomenal rate. Many organisations have jumped into Mobile, but some have not. In this series of 5 short videos, we headline key considerations and examples that will prove useful to marketers evaluating this space.
#1 Get Started.
A look at the Mobile landscape. 2:29 min #2 Role for Mobile.
How to harness and measure Mobile. 2:16 min #3 Handset and Tech.
What tech matters, and a word on 'Apps' 2:42 min #4 Mobile Ideas.
Blending creativity with ROI. 2:02 min #5 Mobile Advertising.
Driving mass market brand engagements.
A look at the Mobile landscape. 2:29 min #2 Role for Mobile.
How to harness and measure Mobile. 2:16 min #3 Handset and Tech.
What tech matters, and a word on 'Apps' 2:42 min #4 Mobile Ideas.
Blending creativity with ROI. 2:02 min #5 Mobile Advertising.
Driving mass market brand engagements.
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