20^th Century Fox
Wall Street - Money Never Sleeps

Objective

For movie studios, the first weekend is imperative to building quick momentum, and word-of-mouth.  The key to the success for mobile was to share the synopsis, build excitement, and generate fans for Facebook.

Solution

Big Mobile designed and developed a mobile site, then optimised for smartphones. Extra visibility was created via an advertorial Newlet, and homepage Fast Moving Grid Icon on Planet 3 mobile banners ran across Big Mobile's premium network reaching audience within the target audience of entertainment.

Result

• The campaign delivered massive reach, with an average CTR of 1.61%
• Over 8,000 visitors to the mobile site.
• 51% of visitors to the site went on to view the movie trailer.