Jaguar XF

Objective

Build brand awareness of Jaguar XF and encourage target audience to explore the key features of the car.

Solution

• Mobile banners ran across Big Mobile's premium Business and Finance category
• Tailored sponsorships and integration within The Australian Business and News.com.au
• Branded Jaguar XF mobile site optimised for mobile handsets featuring gallery, videos, request a brochure and much more.
• Simple and elegant mobile design principles were used

Insight

Sponsorship and integration placements resulted in the highest click thru rates. The Jaguar XF promotion offer was the most visited section of the Jaguar mobile site.

Result

Overall a very strong click thru rate for the campaign. Over 19,000 visitors to the mobile site.