HSBC
Premier Home Loans

Objective

The Home Loans sector is hotly contested, and post GFC, HSBC were looking for new ways to engage mortgage shoppers, then generate business leads.  

Solution

The key features and benefits of the Premier Home Loan product were demonstrated to target groups on a dedicated mobile website, after which consumers details were requested and details submitted automatically to HSBC's Premier's nominated customer care team.

Recruitment advertising ran across Big Mobile's premium mobile ad network using advanced targeting to reach a High Net Worth audience.

Media placed across:

Masthead sponsorship featuring a ‘Brought to you by' message was integrated  across Business sections of News.com.au, with additionally a targeted Plan running across Carriers and Business & Finance sections.

Result

• Overall CTR of 1.4%
• Just under 5% of visitors went on to either call HSBC Premier or register their details to be contacted