Emirates Fifa World Cup

Objective

• Leverage Emirates global sponsorship with the 2010 FIFA World Cup.
• Drive innovation by using mobile
• Due to the time difference, harness World Cup fever through mobile – the first device users check each morning.

Solution

Exclusive sponsorship of the FIFA World Cup on mobile, through Optus’ official coverage.

Sponsorship included:

• Mobile Banner advertising on the global FIFA site, Optus FIFA World Cup site and on the Big Mobile ROC Sport (ESPN Soccernet, News.com.au etc)
• Integration into the Optus FIFA World Cup coverage . Including brand integration, pre and post rolls and more.
• Large scale mobile campaign site with Emirates tactical offers and campaign content.

Result

• The campaign was a Great example of collaboration between publisher, media, creative and client
• Profile raising campaign with sponsorship, different phases, customised experience for iPhone users.
• Strong media results – higher than average CTR