Clearasil "The Science of Looking Awesome"

Objective

Reckitt Benckiser wanted to use Mobile to propel engagement levels on Clearasil's 'Looking Awesome' Competition, and increase awareness of and connection to Clearasil on Facebook.

Solution

‘The Science of Looking Awesome’ Competition deserved a Mobile destination that spelt out the initiative, the prizes on offer and how to get 14-24 yr olds participating.

Clearasil brand integration ran across Big Mobile’s premium  mobile ad network using advanced targeting to reach Young Adults 14-24 year olds.

Result

• CTR: 1.19% on banner
• Over 17,500 unique visitors to Clearasil Mobile
• 58% of visitors to Clearasil Mobile went on to visit the Clearasil Facebook page on their mobile device